Adenia Partners , a private equity firm investing in Africa , has acquired a majority stake in Altilands SA , the parent company of Red Lands Roses ( “ Red Lands ” ) , a conduct raiser of premium fresh - bring down rosebush in Kenya . Red Lands is internationally distinguish for its greenish horticultural drill that observe the great unwashed and the environment . Financial terms of the dealings were not divulge . Established in 1996 by agronomist , Isabelle Spindler , Red Lands operates a farm of 28 hectares , 35 kilometers northeast of Nairobi , at about 1,565 meters above sea story . Red Lands ’ insurance premium newly - cut roses have fuller heads , longer stems , and an enviable vase lifespan of 12 to 21 day which not only render time value for its target premium florist market , but also ensures an overall low carbon emissions visibility . Red Lands is spot globally as a leader in the yield of atomiser roses and the Company produces 16 million theme per class which comprise of over 200 sort of fresh - cut roses . The Company sells exclusively to wholesalers , predominantly serving grocery in Russia , Eastern and Central Europe . Adenia has invested in Red Lands due to its strong report for high - timber pink wine and in advance farming practice , being one of the first farm in East Africa to utilize 100 % hydroponic farming . Adenia was also shanghai by Red Lands ’ strong pricing king which is driven by the Company ’s direct itinerary - to - food market model that quash the auction system where most of Kenya ’s fresh - cut rosiness are trade . Adenia will collaborate with Red Lands ’ management to accelerate the elaboration of its production capacity through polish of an extra 20 hectares of acres . This content will be readily absorb by live , as well as novel customers . The investment will also lead to growth in the routine of employee , a significant numeral of whom are women , from 500 today to nearly 750 in two year . “We are delighted to mate with Red Lands Roses to aid grow this exceptional caller whose ecological niche business role model was pioneer by one of the few woman in this male - dominated sector . We calculate forward to working nearly with the leadership to build on the Company ’s strong foundation , ” pronounce Martha Osier , Partner at Adenia Partners .
“ Adenia has a impregnable track disc of accelerating ontogeny and institutionalise family - direct companies like ours . We appear forward to partnering with Adenia and leveraging their experience and expertise , ” said Red Lands Roses Managing Director , Isabelle Spindler who , together with her husband Aldric Spindler , will remain as executive directors creditworthy for farm enlargement . Recently appointed chief operating officer , Disha Copreaux , has take on active direction of the Company . Disha is a Kenyan citizen , and she bring both usable and strategical experience in commercial-grade farm management having antecedently attend in leading role at Export Trading Group ( ETG ) and Syngenta .
