By now , you probably already know that the small , short - live Honey bee is an plus to farmers . In fact , about one - third of the Earth ’s intellectual nourishment supply can be produce thanks to the workplace of Honey bee and other pollinators . However , that food supply is in danger due to the issue of colony collapse disorder ( aka CCD ) that has wiped out more than 30 percent of Honey bee population each yr since 2007 , when it was first key out .
This week , duringNational Pollinator Week , terra firma - friendly beauty - care troupe Burt ’s bee premiered , “ Burt Talks to the Bees , ” a creative , impulsive and educational serial publication of three light films created by Isabella Rossellini , role player , managing director and eldritch impersonator of Burt ’s Bees Centennial State - father and mascot Burt Shavitz . In the television , you will meet the full bee roll — king , workers and drone — for a personal and touching glimpse into the world of Honey bees that is sure to make you harmonic to their troth . Rossellini ’s eldritch ability to coalesce scientific accuracy with storytelling creates a lighthearted approach to environmentalism that offend viewers ’ curiosity .
Shavitz was himself a apiculturist . His bees made the wax in the fellowship ’s first Beeswax Lip Balm 25 days ago , make bee an integral part of the society ’s history . That ’s why Burt ’s Bees is collaborating with bee experts at the Pollinator Partnership — a nonprofit dedicate to health , tribute , and preservation of pollinating animals — and artist to get mass to care about bees .
“ Each of us live in a home ground , and we have the opportunity , in fact , the responsibility , to rear and boost healthy habitat , ” say Laurie Davies Adams , executive director of the Pollinator Partnership . “ By sharing a morsel of lawn , a schoolyard , a farm border , an business office landscape or a wayside with blooming , pollinator - favorable plants , we make a connection that support intelligent ecosystems and a sustainable hereafter . All of our actions join to build something invaluable to the very plants and pollinators that bung us . ”
Coinciding with the launching of the photographic film , Burt ’s bee launched the “ Wild for Bees ” website , provide information and puppet people demand to do their part for the bee — everything fromguerilla gardeningto tips on fearlessly hanging out with bees .
“ At Burt ’s Bees , we ’ve always taken colony collapse disorder and the health of the Honey bee very seriously , ” says Jim Geikie , vice president of customer strategy and marketing at Burt ’s bee . “ The chance to work with Isabella on this film task has given us the chance to disgorge brightness level on this crucial issue in an unbelievably disingenuous and theatrical newfangled way that I retrieve viewer will really delight . ”
See all the “ Burt Talks to the Bees ” videoshere .
