“ They know the vividness , the grain , and specially the unique “ bottle brush ” type flower . Everybody loves to touch its blossom ” , says Jennifer Calhoun of Benary when speak about their breeding find Matilda . Presented for the first time at Proflora 2019 , this new slice prime is being officially launched in North America as we speak . And according to Calhoun , incisively at the correct time . “ The cut blossom manufacture is in search of actual novelties . ”
LooksMatilda is part of the Ptilotus family and is , accord to Benary , ‘ Joey ’s beautiful and sassy baby ’ . And the industry seems to agree . “ When we pre - presented it at the Proflora trade show in Colombia in 2019 , the feedback was extremely incontrovertible already . And still , growers , wholesalers , florists , designers , and so on are all very enthusiastic . Growers enjoy experience a real knickknack in their classification and they can utilise it as a filler or feature of speech token . All in all , Matilda seems to be a full match to the market place trends . When the great unwashed see all that they can do with it , they want to get it . ” ”
ProductionMatilda ’s show is not the only characteristic that makes this slice blossom unequaled , it is also the refinement and post - harvest equipment characteristic , explains Calhoun . “ Besides its colouration , grain , and feather - like flowers , it has a very expert yield per sq . ft . of production space , multiple rotations per year in lovesome climates , very good ‘ shipability ’ and an excellent ( 14 + ) vase life . ” It get through lengths of 70 cm . presently , Matilda is being grow in Colombia and Ecuador and being exported to the US and Canada as of today .
Going globalAfter the pre - presentation at Proflora in 2019 , they just debut Matilda at the 2022 California Spring Trials event in Watsonville , CA , and design to show Matilda at Floriexpo , the Miami Cut Flower Trade Show in the US in June , and at the same clip continue a global launch at the Dutch FlowerTrials in June . As we speak , the first flowers are being shipped to North America , where Benary is work with wholesalers , retailers , and florists to familiarise themselves with this novel mixed bag . “ Our approach is to cooperate with married person across the integral supply chain so that they can get to get laid the ware and feel supported . ”
Click here for more pictures of the Matilda showing at CAST .
ExpectationsAccording to Calhoun , expectations are high as demand is increase already .
For more selective information : Benarywww.benary.com
© FloralDaily.com/Elita Vellekoop
