Vase biography elaboration is something the floral industry is continuously looking for . Throughout the chain , benefits are high and it may even boost the market for cut flowers . A recent study comport unveil that if the vase life of a prime is 50 percent longer , the consumer would not only be willing to pay 20 pct more , they even said they would buy more . " This discipline was defend among Swedish consumers by OptiFreeze , together with Novus , after contrive a patented engineering that can expand the vase animation of roses by , on average , 50 % . " It depend per variety , for some , we even seen the vase life being tripled , " say Ulf Hagman , chief operating officer at OptiFreeze . Currently , they have one automobile running at Swedish jobber De Tulp , another is on the manner for Swedish jobber APH and they are looking forward to finally set up them at interested parties in other countries , as Covid-19 delay this chance .
How does it workThe patented engineering and simple machine that OptiFreeze formulate for the shelf life extension of roses is phone OptiBoost . The machine is establish at the unpacking phase where wry flowers from Kenya arrive to Europe , where they are being geld again and put on piss . With a vacuum technology , we substitute part of the tune in the leave-taking with a special aliment solution , explain Hagman . “ We impregnate the farewell and they therefore stay put much longer on the vase . Also , we envision that the roses drink a lot more . They tope almost twice as much as the ones not care for .
Below is a time backsliding video in which 2 gang of 10 stems of the red variety Freedom has been put in a vase . One caboodle is treated with OptiBoost and the other one not . For 15 day , a mental picture has been made of the bunch . The control vase , without treatment , get to accrue down at 5 day and on the seventh day , almost all bloom heads were down . The flowers treated vase , in dividing line were still animated at daylight 15 .
pay up per stemInstead of corrupt the entire machine , unpackers can also prefer for a contract to pay or handling for a minimum amount of stems . “ Then , the damage depends on the sizing of the flower , in other lyric , how much discourse involve to put into the flower . calculate on the sizing of the bloom – the smaller the sleazy – the price range between 2 to 10 cents per stem , include everything like machine , nutriment and the royalty for using it . ”
How is the interest in the chain?According to Hagman , the interest group for the product is high , among many links in the mountain chain . “ First of all , our society is a public companionship dwell of 6,000 stakeholder who , of course of instruction , have faith in the ware . Then , we have Syngenta as our long term partner who is supporting us since the very start and we received many positive reactions from retailers and unpackers in Europe and we have already rating chain of mountains agreements with several in Sweden as well as in the UK .
What about the end consumer ? Will there be a market for roses with a longer ledge life ? Are they willing to spend more and if a ware has a longer shelf life , will they buy less as a result ? Also in this final connexion of the range , interestingness seems to be high-pitched , Hagman explains . Together with Novus , OptiFreeze conducted a research among Swedish consumer and institute out that the responder were willing to pay 20 % more for flowers with a 50 % long vase sprightliness . On top of that 60 % of them said they would buy more .
Consumer awarenessBut how to show the end consumer that the OptiBoost treated rose has a longer vase life ? " We created and are commercialise the brand OptiBoost . We are putting a seal on the plastic arm of the treated roses and we are also work out on fabric with excess information of the consumers . "
Future plansIn the near future , OptiFreeze ’s aim is to pass around their wing internationally . “ Due to the pandemic and the traveling restrictions , it has not been possible to travel as much as desire , so we decided to start within Sweden . We have already one machine scat here and the next one will be installed the end of this yr or the beginning of next class . In 2021 , we desire to install our first automobile at M&M Flowers in the UK and we are look onward to collaborate with retailers and consumer . Especially for Valentine ’s Day this proficiency is very worthful as consumers unremarkably have to pay very high prices for a product that is often lacking quality as a outcome of too long repositing . "
Besides roses , OptiFreeze is busy in extend shelf liveliness of all sort of impertinent produce . Besides roses , they are looking for solutions more cut flowers , vegetables and yield , but also cuttings . In this latter section , they are cooperate with Syngenta . With them , they work on more in clipping projects . These projects has been delayed a snatch due to the pandemic . " We have machine instal in Kenya , but the trouble is that we are not capable to go and support them as desire . Therefore , we installed a machine in De Lier , which is closer by , so that we can do some more trials and evaluations . "
For more informationOptiFreeze ABT : +46733636380E - mail[email protected]Kalkstensvägen 16224 78 LundSwedenwww.optifreeze.se
