Millennials are currently the big home - purchasing group in the county , accounting for 38 % of all dwelling purchases . This group is convert the process of homeownership , from the way they buy to the way they update and populate in the home . They ’re taking a unlike approaching to gardening too .
The Axiom 2022 Gardening Insights Survey shared that nearly 76 % of millennials say they ’ll be establish more and expand their garden space in 2022 . What does that intend for the industry ? The expert at the Minneapolis - based merchandising firm took a deep dive into the data , focalise specifically on millennial brainstorm . “ We know that millennial gardener are feel confident and spending more , ” read Kathleen Hennessy , chief marketing officer at Axiom . “ Our research in both millennial dwelling betterment and horticulture found some interesting movement . have it away the interest of this eld group can help garden centers speak now to their indigence . ”
One surprising fact is that millennian male person may provide significant top in 2022 . 36 % of manlike millennials say they ’re unquestionably spend more time in their outside gardens , compare to only 30 % of female millennials that say the same .
Overall , millennial spending is increase , but gentleman’s gentleman claim they ’ll be shelling out more dollars . 52 % of males in this years group say they will spend more money on gardening , that issue drops to just under 32 % with female respondents .
What types of gardening tasks are millennials doing ? For men , the routine one labor is creating space to entertain , with 46.7 % of male saying they will be tot or upgrading these orbit . The number one answer for millennial women , at nearly 42 % , is creating a more comfortable outside distance . Upgrading hardscapes , such as retaining walls and patio , get in third for both male person and female .
When inquire what the bounteous obstruction is to gardening more , the top solution for Male is time . 37 % of males are claiming there just are n’t enough hours in the Clarence Day . The top answer for females is money , with intimately 33 % of millennial women sharing that finances preclude them from garden more .
Even with time and money business , the spending superpower of millennials is mature . How will you capture their aid ?
reckon for more millennial insights ? Download Axiom ’s Millennials Home Improvement reporthere .
For more selective information on the Axiom 2022 Gardening Survey , download the reporthere .
For more information : Axiomwww.axiomcom.com
