With the introduction of ' Groene Dag ' ( Green Day ) the retail epithelial duct in the Netherlands puzzle a unexampled sword in the ornamental plant sector . For many supermarket , this should put an end to the metre when heyday and plant were sold unbranded . A recognisable make on the shelf can contribute to a substantive encouragement in ornamental plant gross revenue in the retail channel , argues initiator Niftrik Flowers and Plants . ' Groene Dag ' will be available from September 12 in slews of supermarkets in Albert Heijn , Jumbo , Coop , and Plus throughout the Netherlands .
Niftrik Flowers and Plants is one of the biggest suppliers of flowers and plants to the retail sphere . The company operates as a service merchandiser for mult - ifranchisers with ten or more limb . Niftrik Flowers and Plants is creditworthy for the presentment in the shop class , the classification policy , and the rescue three to five times a week in wads of supermarkets in the Netherlands .
Retailers are not yet getting the most out of the straight meters of the cosmetic plant ledge , find calibre manager Marcel Schamp of Niftrik Flowers and Plants . flower and industrial plant have become a serious refreshful garden truck group in the supermarket in recent years . But in many branch , sales are still too pendent on a shop class manager or employee who enthusiastically gets down to business .
start up with twenty productsThe debut of a brand name and a uniform appearance should boost sales . Two long time ago , brand developer Menno van Es of The Green Brand Factory successfully launch a chance variable in Germany : Grünen Tag . Under the streamer of ' Groene Dag ' , Niftrik Bloemen en Planten will set off with a mountain range of about twenty houseplants and garden plants . These are extend for a fixed price all year around .
Marcel Schamp : ' We are begin with the products with the high turnover charge per unit in the retail channel . Seasonal products also fit into the miscellany . In the short term , the range will be amplify further , and we are also looking at sell flowers under the ' Groene Dag ' brand . " The troupe uses a web of its own growers spread across the country .
Data - drive assortment policyPrevious little - scale attempts to trade flower and plants under a brand name at retail break down . Because Niftrik Flowers and Plants has years of experience in the TV channel , the caller expect ' Groene Dag ' to profit a foothold cursorily . Its own displays with ' Groene Dag ' stigmatisation should increase the recognizability of the firebrand on the shop storey . The supplier will also soon be using datum to adjust the variety per computer memory .
With its own Full Merchandise Concept , the fellowship is able to minimize the waste in the shop . This can be slim even further : Niftrik flower and Plants is also investing in efficient instruction and training of shop force responsible for for the cosmetic plant ledge . The first cosmetic plant products with the ' Groene Dag ' mark name will be available in dozens of supermarket from 12 September .
For more information : The Green Brand Factory+31 ( 0)6 22 52 80 72[email protected]thegreenbrandfactory.com
