"We are on the relevant side of horticultural technology"

2024 promises to be an especial class for ISO Horti Innovators . They have worked heavily to not just achieve one innovation , but to launch three innovations this class . Sjaak Bakker , who has been the Chief Commercial Officer for six calendar month , gives us a sneaker peep on what ’s new at the company . He also takes us on a hitch around the factory and discusses the significant growth that the company feel . The spell immediately highlights this growth . We move from the office to hall 1 , then hall 2 , and finally hall 3 , come across many political machine , including a series of tulip planting automaton . Since its origin in 2002 , the machinery producer has been strong in the decorative horticulture sphere . Well - know is the mechanization for chrysanthemum , with the RoBoPlant . " The first ten years were heavily focused on automation in cut flush . A major part of the work was aim at the Netherlands , and the remainder went international , specially to North America . "

Nowadays , the international part has increased importantly . In the North American market , a local offset has even been opened . " We are also strong in vegetables where we focus on grafting , among other thing . " The market inquired whether it was possible to to the full automatise the grafting process . The technicians in Gameren get straight to put to work on this . " Now that the market is quick , we have an innovation lined up . "

At swap display , ISO always convey along a political machine or robot . The fellowship ’s ironware is well - known . The software package , much less so . " We see every works with sophisticated visual sense technology . These datum could be used in the future to provide growers with even more relevant information . " see is the ISO Bulb Planting System .

Own R&DOver the past ten years , ISO ’s team has grown by about a hundred masses , now totaling 120 . The machinery producer has a passel to extend . " We sell the machines ourselves and also have our own R&D. Not every machinery manufacturer can say that . " The fact that Gameren is snug to Brainport Eindhoven , compared to Westland , helps . " We are still very successful in pull technical the great unwashed . We have an interesting proposition for young citizenry . "

The market where ISO first started , the chrysanthemums , has not been forgotten despite the late rapid growth . At HortiContact , they brought a demo theoretical account of an innovation in chrysanthemums . " broach by an groundbreaking grower , we got to work . This summer , the first robots will go into the field to automatically plant plugs in the greenhouse , neatly between the hole in the mesh . "

This demo simulation of the new chrysanthemum initiation by ISO that will automatically implant fire hydrant for growers wasseen at HortiContact .

" This vibe of leave solution to growers’problems is still very much active , " he take note when ask how the party deals with growth . " We look very thoughtfully at market opportunities . We consider whether the bulk are prominent and whether the quality of labor movement is too limited or Labour Party is not available at all . We are on the relevant side of horticultural technology . "

A ' very loyal time - to - market ' remains important . " That sentence - to - market place has always been myopic with us , and we keep it that manner . The ontogenesis of the fresh chrysanthemum initiation , from the first contact with the grower , took less than half a year . You also have to stay dissolute and flexible . The world changes rapidly . Then you ca n’t spend two years cooking an innovation . "

of late , two novel salespeople were name . Ben Pieterse and Mathijs van Langen .

For more data : ISO - Horti InnovatorsMiddelkampseweg 95311 PC Gameren , the NetherlandsTel : 0418 - 552735[email protected]www.isohorti.com